AYSOY LAW FIRM
Creating a Brand New Look & Digital Presence
AYSOY was a newly formed private law office operated by two lawyers who had been serving to numerous clients for many years.
AYSOY partners wanted a new logo and brand identity for their newly formed business. They also asked for a website to have a digital presence to engage & attract more clients.
Logo Design Process
The client sent me some initial sketches on how they want the logo to look. I took those as a reference and asked about the companies values and their key points to start with. Their business name "AYSOY" was a combination of the initials of their names. I wanted to emphasize on the letter "A".
First, it represents their initials. Second, the letter "A' is made of 2 angled lines coming from different points but intersecting at top. That was a great representation of a partnership. It was also a great symbolization of the law scale.
They loved the idea but wanted to have the letter "A" in the logo, without actually showing it. We also decided to use some more law & globalization icons embedded inside the logo for a more complete look. As a final result, I have managed to combine all the ideas together to finalize the design.
Old Version: What Client Had
Design Process & Result - Website
AYSOY also wanted to have a digital presence to introduce their business to new clients. As being a relatively small firm, they did not have much information to put on their website. I have guided them to build a one-page responsive landing page because as this way, their clients will have a chance to understand their business, log in to their account or contact with them easily.
I have first created layout wireframes to see how the site will look but most importantly how it will function. I have designed the flow as; intro with a subscription option to engage users right away, information on who the partners are, detailed content about what business they operate, their client showcase and finally contact form. With this simple architecture, I was able to create an effective informational website that looks aesthetically engaging but also user-friendly & functional.
New Design: Responsive User-Friendly Landing Page
Logo Design & Brand Identity
AYSOY is a law firm located in Ankara, Turkey.