Logo, Web & Mobile Design
This was a freelance project for a food company who wanted to be a well-known fast-food chain. The company planned to sell hotdogs in stalls and food trucks at festivals to promote themselves and then open restaurants. They asked me to create their logo, brand identity and visual design for their web and mobile platforms.
My reference for this project was underground transportation systems. I have adapted the subway station concept that will remind customers how easy to reach one of the food carts or restaurants on their way to work, home etc. Colors used are also inspired by London underground services.
I have also helped visual design of their website and its mobile projection. Designs were based on existing wireframes provided by company.