During my time at Book of the Month (BOTM), I led the visual design efforts for the BOTM app as it approached launch. I contributed to a broad range of digital marketing projects, including email design, iconography, social media campaigns, and brand illustrations – all crucial in enhancing the app’s visual identity and supporting product success.
App Launch Marketing & Digital Branding
I collaborated with the marketing and product teams to develop visual assets that promoted the BOTM app’s release. From launch announcements to in-app visuals and email campaigns, I played a key role in creating designs that enhanced brand awareness and drove user adoption.
Icon Design for Digital Products
I crafted over 50+ custom icons for new app categories, ensuring they were aligned with BOTM’s existing visual style. This work reinforced brand consistency and contributed to a polished, cohesive user experience across app platforms.
Illustration & Visual Storytelling
For seasonal promotions, I partnered with the creative and copywriting teams to design customer personas that embodied the BOTM brand. These illustrations were featured across holiday campaigns, the website, and product packaging, serving as a core part of the app launch marketing strategy.
Marketing & Social Media Campaigns
I contributed to the development of social media visuals and animations designed to generate excitement for the app launch. By creating both static and motion graphics, I supported A/B testing efforts to maximize engagement and refine promotional content for broader reach.
Email Design & Promotions
To further promote the app launch, I designed email templates and marketing assets that introduced users to the app’s features and benefits. Each design followed BOTM’s brand guidelines and was optimized for high engagement and conversion rates.
