Entenmann's sought to develop dedicated web pages for their latest campaign launch, and I was tasked with leading the design and creation of the campaign’s landing pages. These pages acted as an extension and reinforcement of the homepage, providing additional depth and driving user engagement.
To ensure a cohesive and compelling experience, I developed a design system that encouraged visitors to explore the campaign further. The process began with low-fidelity sketches to map out the ideal user flow, focusing on intuitive navigation and seamless interaction.
A key objective was to drive conversions by crafting a visual narrative that created a sense of urgency, prompting users to fill out forms immediately.
By prioritizing clarity and engagement in the design, I ensured the landing pages not only supported the campaign’s goals but also enhanced the overall user experience, maximizing participation and interest.
