Hotdog Station was an emerging fast-food chain with ambitious plans to expand nationwide, aiming to become a familiar and accessible spot on every corner. The project called for the development of a complete brand identity, crafted from the ground up to reflect the client’s vision.
Drawing inspiration from subway stations, the logo design embodies the company’s mission—creating a culinary destination that feels as omnipresent and convenient as public transit. A bold, striking color palette and a fresh, modern text layout were introduced to give the brand a contemporary edge, ensuring it stands out in a competitive market.
