Very Good Ventures is an innovative company specializing in cutting-edge applications built on Google's Flutter platform. They approached me to help develop a comprehensive brand identity, aiming to create a cohesive brand experience. At the outset, they had only the basic building blocks of a brand: an unclear logo, limited color palette, and scattered brand assets that lacked consistency and clarity.
In addition to developing the brand identity and guidelines, I also created a design system to address their digital needs—such as emails, Google Slides, and more—while providing guidance on their new website to ensure a cohesive and consistent brand experience.
